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William Hill signs a deal with BT Sport

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William Hill signs a deal with BT Sport

The UK betting and gaming company signed a new partnership with BT Sports to sponsor Premier League, Scottish Professional Football League and FA Cup games broadcasted by the TV channel.

As part of the agreement, the BT Sport website and mobile app will feature a new betting tab which links directly to William Hill’s sportsbook with an offer of a £20 free bet.

A spokesperson for William Hill said “This forms part of our above-the-line marketing strategy for the forthcoming season and we will naturally ramp up advertising around football as the season starts. The betting tab is one of many relationships we have with numerous football related sites.”

Launched in August 2013, BT Sport delivers weekly five matches Barclays Premier League matches as well as UEFA Europa League, FA CUP and Scottish Premier League. The channel offers other sports as well including Aviva Premiership rugby, Moto GP or UFC. The BT Sport package includes three channels – BT Sport 1, BT Sport 2 and ESPN.
 

Read more: William Hill review, William Hill Android betting app

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