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William Hill rebrands in Australia

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William Hill rebrands in Australia

As a result of the first step of the merger, Sportingbet customers will be migrated to the new local williamhill.com.au and in due course Centrebet bookmaker and TomWaterhouse.com will also be rebranded.

The 80-year-old William Hill bookmaker acquired the big three of Australia’s betting brands two years ago. The Sportingbet Australia business, which included Centrebet bookmaker, was acquired in March 2013, and five months later the acquisition of TomWaterhouse.com was also completed.

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