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William Hill bets on the Italian market

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William Hill bets on the Italian market

British online company William Hill has announced that it will be entering the lucrative Italian market. The firm’s new site www.williamhill.it is one of the first platforms to be awarded an AAMS online gaming licence from the Italian authorities. Online casino, sports betting, poker and bingo all will be available from a single .it website.

Henry Birch, CEO of William Hill Online, said, “We are really excited about our Italian venture. The combination of a high passion for sports and gaming makes Italy one of the most important markets in our international expansion plans."

Italy is one of the biggest gambling markets in the world, and for a few operators who had to pull out of Greece and Germany because of unfavourable regulations, the 'home of pizza' becomes an important and safe source of revenue.
 

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