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William Hill becomes new World Darts Championship sponsor

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William Hill becomes new World Darts Championship sponsor

The world’s biggest darts tournament will be sponsored by William Hill Online. The Gibraltar based bookie replaces rival bookmaker Ladbrokes.com who sponsored the tournament for the past 12 years.

William Hill's two-year deal begins with the 2015 Championship held throughout December and January at London’s Alexandra Palace. The William Hill World Darts Championship will be the company's second darts sponsorship, following on from their three-year sponsorship of the Grand Slam of Darts.

“Our business has shown strong growth in recent years and we believe sponsorships like this will help us reach new audiences and continue to help us grow,” said Andy Lee, managing director of William Hill Online.

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