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Skybet to sponsor the Football League

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Skybet to sponsor the Football League

One of the biggest UK online gaming comapny secured a sponsorship of The Football League under a five-season deal, starting from yhe 2013-14 season. Skybet will replace npower.

Skybet's first ever off-screen sponsorship deal is seen as an important move to raise the awareness of their online sports betting and gaming brand. The Football League will benefit by increasing their television revenue - the broadcaster will show a record 148 live matches from the Football League, League Cup and Football League Trophy.

Sky Bet's managing director Richard Flint said: 'The sponsorship of the Football League helps us engage with millions of football fans spanning all 72 League clubs. This is a ground-breaking partnership for Sky Bet. As title sponsor, we are relishing the opportunity to enhance the football experience for Football League fans through our range of league specific markets and price boosts.'

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