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Ladbrokes buys Betdaq

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Ladbrokes buys Betdaq

The sports betting company acquired the Irish betting exchange for £30 m to enhance their online presence.

Buying Betdaq means that the popular betting company will be the owner of an exchange operator and exchange technology supplier. Outlining the rationale behind the acquisition, Ladbrokes said that their aim is to integrate the exchange into their service thereby creating ‘the most comprehensive sports betting service in the market.’

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